Dentsu, the integrated growth and transformation partner, today announces it is teaming up with Salesforce, the world’s ​#1 AI ​CRM, to launch Smarter Media. The solution enables faster monetisation ...

Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness and ...

作为电通创意品牌负责人，Chris全面负责电通创意的组织管理，确定卓越创意理念格调的同时带领创意与策略及制作团队一起打造优秀的创意作品。作为电通中国首席创意官，Chris致力于推动电通 ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the ...

Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Currys ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets. Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust the bids based ...

We take a look at the growing impact of retail titans and how perfect customer personalization will become a reality in our "Retail in the age of Bigger Bolder Brands" Shopper DNA webinar.