Spotify just announced a new “Partner Program” that pays creators for popular video content on its platform. Starting January 2, 2025, video podcast hosts can rake in revenue through Spotify’s streaming platform based on their engagement numbers,

Starting in January in the U.S. and other markets, Spotify Premium users will be able to see ad-free videos, and video creators can earn money off those videos.

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more.Creators can upload short clips directly to Spotify to promote their episodes.

Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new “Partner Program” that monetizes audio and video beyond income from advertising starting on January 2,

Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.

Audio streaming giant plans to pay hosts to make podcast videos and allow premium subscribers to watch them without ads.

The streamer is also removing ad breaks from video podcasts as it tries to compete more directly with YouTube.