A big C-suite shake-up is coming to Nike (NKE) as CEO John Donahoe announced his retirement. He will be replaced by former Nike executive Elliott Hill, effective October 14. Bernstein senior ...

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His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce.

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Brand power gives Nike pricing power to maintain healthy financials through rough periods. The company has been focusing on rekindling relationships with its wholesale partners. The athletic wear ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

In its fiscal 2024 (ended May 31), Nike made $51.4 billion in revenue. It was only up 1% year over year, but it was more than ...

Nazis, but now Kondwani Fidel has helped create a marketing campaign for the brand that celebrates Black Baltimore.

Not only did he break records and defenses, but he also became the face of one of Nike’s most iconic ad campaigns. From 1988 to 1991, Bo starred in a series of unforgettable commercials directed ...

If that happens, maybe Pete Carroll hangs around longer." You were in multiple Nike commercials in the 1990s. How do you think those hold up? "(Laughs) Somehow, we found a box of old VHS tapes ...

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans ...