Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

Chinese tennis star Zheng Qinwen speaks for an advertisement of Ant Group during the INCLUSION·Conference on the Bund in ...

The advertisement is a must-watch for ... Online shoppers can try to buy the performance basketball shoes for $240 in adult sizes on the Nike SNKRS app. Additionally, the Nike Kobe 9 Elite ...

Nike announced on Thursday Hill will become its next chief executive officer on Oct. 14, replacing the retiring John Donahoe.

His work for Nike — particularly commercials ... commercials in which Mr. Jordan playfully mocks the shoe superfan. (Mr. Lee directed the ads.) In one of the early commercials, Mr. Lee’s ...

“Jim put Nike, Michael and myself into the stratosphere ... “She’s Gotta Have It” (1986), into Air Jordan ads; and put the shoes’ namesake in them, too. Jackson was a baseball ...

However, the ad took an interesting ... "It's gotta be the shoes." Below is the Instagram video and a breakdown of the iconic tagline. In 1989, Nike unleashed two superstar personalities that ...

Elliott Hill, a 35-year Nike veteran, will assume the role of CEO next month as the sportswear giant faces declining sales ...

“Air,” which unpacks the brand’s explosion into sports advertising through partnerships ... including the barefoot-mimicking Nike Free shoe, the waste-saving Flyknit material, and the ...

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