Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

By Gillian Follett - 33 min 58 sec ago By Ad Age Staff - 2 hours 31 min ago 2 hours 55 min ago By Tim Nudd - 3 hours 40 min ...

Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant ...

Nike ( NKE) investors are running with the idea of 32-year insider Elliott Hill returning the sneaker giant to glory as CEO, ...

It isn’t like Nike hasn’t had a robust ... it would take a huge investment in advertising and promotion to make up for the lost endorsement from the running world's primary influencers ...

Investors are hoping that replacing John Donahoe as chief executive will lift its stock price and restore the brand’s cool ...

Check out the new FAMU Rattlers Nike Air Zoom Pegasus 41 running shoe, part of the Nike’s 2024 NCAA Collection ahead of ...

One of the most successful examples is Nike’s contract with ... also flagged higher advertising expenses this year, citing ...

Jim Riswold, an advertising rule-breaker who made Nike part of the cultural zeitgeist and helped ... then hammering home runs for the Kansas City Royals and churning yards as running back for the Los ...

Nike NKE.N said on Thursday that former senior executive Elliott Hill will rejoin the company to succeed John Donahoe as ...

"While we do not expect Nike to back away completely from (its) push into direct-to-consumer, we very much look upon the ...

Out-of-home ads, which Nike is also promoting on its social channels, carry over the edgy attitude. “If you don’t hate running a little, you don’t love running enough,” reads one.