Nike did not sleep on Saquon Barkley’s sensational weekend move, making an ad out of the viral moment. The Philadelphia ...

After the Los Angeles Lakers cruised past the Minnesota Timberwolves in Tuesday's season opener, Nike appeared ... models," a sports marketing executive told Jon Springer of Ad Age in May.

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Other notable Nike projects that will be on display at the festival this weekend include Travis Scott's soccer-inspired ...

The Celtics star caught a stray on Wednesday following a dominant performance from Bucks star Giannis Antetokounmpo, who ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...

Nike has taken a big step forward in 3D printing in a riff on the original Air Max sneaker.

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the ...

Craig Melvin, one of the "Today" show hosts, visited Nike Sports Research Lab, where NFL uniforms are designed.