Advt Some staggering numbers that bring the value of sports marketing to life –Nike’s 1984 signing of Michael Jordan is perhaps the greatest win-win athlete endorsement of all time – with the Jordan ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

A TikTok prankster added a Nike insole to school shoes, leaving parents in shock. The video, which has 151k views, had some fooled and others laughing.

The man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport through his own stories ...

who teaches marketing at Arizona State University. After almost a decade of making headlines around the globe, Trump’s “brand ...

The Roger Federer-backed sportswear maker's efforts to invest in marketing by sponsoring athletes at the Paris Olympics, as ...