In a move that would change the course of sneaker history, Nike agreed to pay a hefty $410,000 (approximately ₹33 crore) fine ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

NIKE, Inc. (NYSE:NKE) designs ... We’re talking disease prediction, hyper-personalized marketing, and automated logistics ...

The study, appearing in the Journal of Marketing, is titled "How Retailers Change Ordering ... This is an example of ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

Nike's Q1 FY25 earnings report showed a 10% revenue decline and a 26% drop in earnings, driven by lower unit sales and ...

Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago ...

Nike and Wu-Tang Clan have collaborated to release the new Nike x Wu-Tang Clan Dunk sneaker. The sneaker's design features a pollen-yellow and black colorway and silhouette that echoes a previous ...

Nike India has appointed Dean Gomes as its new marketing director, bringing with him nearly two decades of expertise in sales and marketing. Advertisment Prior to joining Nike, Gomes held the ...