Nike's new CEO, Elliot Hill, admitted things "haven't been easy" for the brand in a message to staff. Hill, a Nike veteran, ...

The NBA has transitioned through brands like Wilson, Sand Knit (Champion), and Reebok. In 2015, Nike became the NBA’s ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

Kobe Bryant’s signature line has been coming in strong since its relaunch with Nike Basketball last year. Drops like the Kobe ...

The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

Serena Williams has received a new Nike lifestyle sneaker to call her own as part of the fall Serena Williams Design Crew ...

With the unlikely collaboration between Japanese designer Nigo and Nike officially on the way, recording artist Kid Cudi has ...

His logo already rules the street and the hip-hop crowd has crowned him king. Now Tommy Hilfiger’s going the fashion route.

Depending on which side of the line you stand on, former Florida State star defensive back Deion Sanders has become a polarizing figure as the head coach of Colorado, continuing to draw national ...

Running club sessions, running lounges and workshops factor into Nike’s retail strategy while the brand’s NRC App, which has an updated logo, is offering a “run beyond plan” to push users out of their ...

The first look at the Air Jordan 3 Rare Air reveals a striking mirror image Nike Air logo and a vibrant colorway. Meanwhile, the Air Jordan 9 Golf expands its bag with chrome accents and a sleek white ...

Meanwhile, the Nike Kobe 8 Protro sneakers feature Bryant’s “sword in sheath” logo at the back of the ... is featured at the outer heels. The design and silhouette are modern and in-step ...