Barcelona announced a new kit deal with American sportswear brand Nike on Saturday, which Spanish reports say could be worth as much as 1.7 billion euros ($1.82 billion) between now and 2038.

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

New Nike boss Elliott Hill predicted that 18-year company lawyer Ann Miller "will inspire, innovate and push the boundaries ...

Nike executive John Slusher is moving into the Olympic world to head the commercial arm for the 2028 Los Angeles Olympics. Slusher on Wednesday was named CEO of U.S. Olympic and Paralympic Properties, ...

Coinbase has become one of the first United States-based cryptocurrency exchanges to dip its toe back into the waters of ...

If you buy something, we may earn an affiliate commission. Runners and non-runners alike know that Nike makes some of the best running shoes in the world. Look at the starting lines (and podiums ...

LeBron James pulled a playful prank on his son, Bronny James, in a new Nike commercial, just hours before the Los Angeles Lakers' NBA season opener. The ad showcases a lighthearted moment between ...

Bronny's pedigree did not exempt him from light "LeHazing," however, when Nike released a commercial showing his dad filling up his car to the brim with Fruity Pebbles cereal before opening night.

"That's a Nike commercial waiting to happen ... son duo to appear together in a regular-season game. Junior said in a 2022 video that if LeBron and Bronny ever played together in a game ...

Reds Hall of Famers Ken Griffey Jr. and Sr. are in Los Angeles as LeBron and Bronny James and the Los Angeles Lakers make ...

The new deal features a bigger emphasis on youth programs and a global expansion of the game. The National Basketball ...