Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...
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Nike shoe designer revealed how David Stern banned the Air Jordan 1 shoe but asked for one pair for his son: "Can you get me a pair of the shoes autographed for …
NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...
Nike Made a T-Shirt Out of Saquon Barkley’s Viral Reverse Hurdle Play
Barkley pulled off the hurdle-seen-round-the-world in a pair of Nike cleats fashioned after LeBron James’ fourth signature ...
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Genesco's Schuh Banner Is the ‘Same, But Different' in New Brand Update
The campaign leads with two 30-second ads, marking the brand's return to UK television screens after more than a decade.
Puma Lacks an Edge but Is an Established Player in the Expanding Global Sportswear Market
Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...
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Nike Wasted No Time Turning Saquon Barkley’s Reverse Hurdle Into The Perfect Ad That The Entire Internet Is Falling In Love With
Fans are absolutely loving Nike's ad featuring Philadelphia Eagles star Saquon Barkley's incredible reverse hurdle.
Photo: Saquon Barkley Nike Ad Channels LeBron James' 'Witness' After Backwards Hurdle
After Philadelphia Eagles star running back Saquon Barkley created an iconic moment with his backward hurdle in Sunday's win over the Jacksonville ...
Nike’s Reputation Falls Just When It Needs A Strong Brand Reputation Most
Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...
Boeing, Starbucks And Nike: Rediscovering Their Superpowers
Boeing, Starbucks, and Nike face critical turning points. Discover how they can realign with core strengths to overcome challenges and achieve lasting success.
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5 things to know for Nov. 4: Presidential race, Senate, Severe weather, Iran, Spain floods
Ahead of the 2020 election, big corporate names like Nike, Under Armour and Absolut Vodka released splashy get-out-the-vote advertising campaigns. But in 2024, in an election cycle as ...