Once focused on booking models, fashion brands are now turning to their own communities to bring their designs to life. Is this a new frontier for brand storytelling or just another marketing gimmick?

Ultra-fast fashion retailer Shein has launched a €10m ($13.26m) talent development programme which will support 250 emerging ...

Vivz World Fashion Week stunned audiences at London Fashion Week with a powerful and unexpected moment that captivated the ...

British brands Burberry, JW Anderson and Mark Fast plus emerging talent Chet Lo, and Feben were among 72 designers at one of ...

Quiet plaids and fancy-looking knits were some of the sartorial signs of maturity in the streets. Many of the best looks in ...

Across the shows at New York Fashion Week, an increasing number of creators popped up to carry out video interviews for their audiences as well as put niche spins on runway content ... not just a ...

Labrum London, Marques'Almeida, Huishan Zhang and Toga prove that London’s diversity is what keeps the city’s creativity ...

Inventing the Runway,” opening this fall, explores the history of the runway show with film and images from different periods ...

From getting stuck in a parade to grabbing last-minute style requests, a Fashion Week assistant at Tibi brings us along for ...

Every September, people in fashion talk about how attending the fall shows feels like going back to school, not just because ...

New York's "largest LGBTQIA+ fashion show" of the week was also a reminder that style can be a powerful tool for resistance.