When you're defining your target audience, it’s important to gather data, analyze it and engage in some planning ... To build ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

Historically, media buying has been all about scale, even if it meant outrageously false population counts on audience ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

As viewing choices continue to multiply, the use of a ore detailed consumer patterns from large data sets will be beneficial in developing a more targeted media strategy.

PROVIDENCE – In many ways, the presidential election of 2024 looks a lot like the one in 2016: Donald Trump is the Republican nominee. The Democratic nominee has executive branch experience and ...

The activists riding a cultural sludge wave off the back of the 'Me Too' movement are pushing the male demographic away from Kamala Harris as the US election draws near, writes Kristin Tate.

The Los Angeles Dodgers bested the New York Yankees in Game 1 to an audience of 15.2M viewers on Friday night, giving the network a significant boost over its average primetime audience.

The trip comes as part of Harris’ push in the final week of the campaign to court moderate Republican voters — including suburban women, a crucial demographic — who may dislike Trump but are ...

The good news for AEW is that Wednesday's "AEW Dynamite" kept its audience from last week. The bad news is that total viewership only saw a marginal increase and came in behind the ratings for ...