Long before the days of viral videos and targeted online ads, car companies had to capture our attention with creative print ...

Beer commercials have been a staple of television advertising for decades, blending humor, memorable characters, and catchy ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

The campaign is titled Artful Ingenuity, which shares its initials with artificial intelligence, and underscores Eversana ...

That’s right, the holiday 2024 campaigns are upon us, and per usual, they’re filled with all the yuletide cheer and megawatt ...

Calm also sent push alerts during the June presidential debate, one of which read: "The 45-minute mark. Exhale. Sip some ...

Teriyaki Madness (TMAD), the fast casual Asian-inspired franchise, is launching its first national advertising campaign from ...

Inside the Harris camp, aides believe she will prevail. But they are tortured by the closeness of the race, and Democrats ...

While Britain’s security services appear to be on top of the threat, the same cannot be said of their peers in Berlin ...