In a move that would change the course of sneaker history, Nike agreed to pay a hefty $410,000 (approximately ₹33 crore) fine ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Even their marketing pitches summarise the nature of this all-out competition. ‘Impossible is nothing,’ trumpets Adidas. ‘Just do it,’ insists Nike Wherever there’s growth in the sporting goods market ...

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Garrett Wilson put Adidas in a peculiar position when he performed his best “Jumpman” impression, a one-handed end zone catch ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.

Nike and Adidas are sending a clear message to their ... $2 billion in revenue per year for the company. Communications and marketing pros agree that Adidas took far too long to react to the ...

The company claims to be the largest sportswear manufacturer in Europe and comes in second in the U.S., second only to long-standing rival Nike. Adidas Originals is a line of casual sports apparel and ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Since they joined the Rutgers basketball program in the summer, star freshmen Ace Bailey and Dylan Harper have been wearing Nike sneakers even though the rest of the athletic department was ...