In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The fashion brand drops a pair of stylish short films loaded with the American hip-hop collective’s lyrics and lore, marking ...

On Holding raised its annual sales forecast after beating quarterly revenue estimates on Tuesday, driven by strong holiday ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Spanish soccer titans stick Barcelona stick with US sportswear brand Nike after signing 14-year extension until 2038.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Adidas and Nike claimed more than half of the top 10 shoes, but six other brands made it in among the speediest runners ...

Till date, the Air Jordan 1 "Bred" sneakers remains one of the most recognizable shoes in the history of sneaker industry across the globe.

New York Jets wide receiver Garrett Wilson stunned fans with his “Catch of the Year” play during their 21-13 win against the ...