In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.

The UK based sportswear retailer brings some of the most exclusive collection of merchandises to the UAE through their newly ...

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.

On Holding raised its annual sales forecast after beating quarterly revenue estimates on Tuesday, driven by strong holiday ...

Garrett Wilson put Adidas in a peculiar position when he performed his best “Jumpman” impression, a one-handed end zone catch ...