Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The iPhone 16 Pro and Pro Max got bigger this year, but most people should pick them for camera upgrades and longer battery life.

The iPhone 16's headliner features are Apple Intelligence, which will be rolled out next month, and its camera system.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Though the announcement was not made in the presentation, the company separately announced when iOS 18 would be available.

They say that bigger is always better — and that certainly rings true for the brand-new iPhone 16 Pro Max. With the largest display in iPhone history at 6.9 inches and an insanely long-lasting battery life, it is in fact one of the best phones that money can buy.

The iPhone 13 Pro Max had an amazing line-up of camera features in the form of Night mode on the telephoto lens; wider apertures, for even better low-light photos; Apple ProRes; and Cinematic Mode videos. The iPhone 14 Pro Max offered much improved night photography, the 48MP sensor, and enhanced video performance.

Both the new iPhone 16 range and the Apple Watch Series 10 have been described as merely incremental updates, but in practice there is such a lot more to them, even before Apple Intelligence arrives.