The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

As the new hardware lineup becomes available in Apple Stores around the world, Apple has shared images of customers trying out the iPhone 16 and other products for the first time.

As the iPhones went on sale, however, Apple released the first public beta of iOS 18.1, an early version of the software that will bring Apple Intelligence. New customers can get access to those features in an early version by joining Apple’s beta programme and choosing to download that update.

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.

As Apple reveals in its statement, iPhone 16 pre-orders begin at 1pm today. That’s when Apple will essentially allow anyone to purchase the device ahead of its release date of September 20, which is when the new iPhone should start shipping.

T-Mobile Chief Executive Mike Sievert says it’s “nonsense” that the iPhone 16 line’s preorder sales are underwhelming.

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Staff welcome the first customers to the Apple Store in Regent Street, central London, as the iPhone 16, 16 Plus, 16 Pro, 16 Pro Max go on sale, alongside the Apple Watch series 10, AirPods 4, AirPods Pro 2 and AirPods Max.