Founded by Chinese entrepreneur and SEO specialist Chris Xu in 2008, Shein (pronounced She-In) is a fast fashion company that sells wedding dresses, women’s clothing, accessories, cosmetics ...
The products included 59 clothing items, 89 makeup products, 140 food containers, and 42 sanitary products. The findings show that one of the women's underwear sold in SHEIN contained allylamine ...
with a focus on women’s clothing. Global footprint and rapid growth While Shein’s initial focus was on the Chinese market, it quickly recognised the potential for international expansion. By ...