The King of Pop’s legacy has generated $3bn since his death but remains overshadowed by child sex abuse claims ...
It includes everything from a brand's name, tagline, voiceover in commercials, website and app copy ... "Look at Oatly, look ...
On both the pro and community levels, mother runners are having a moment. We talked to athletes on how things are better than ...
Rich Paul explains how LeBron James and Shaquille O'Neal became two of the richest athletes ever with their unique approach.
A generation of dazzling stars have brought the WNBA tons of cultural cachet. The question now: How to use this newfound clout?
The event, which concludes Sunday, featured seminars, workshops and networking opportunities for 6,000 executives and entrepreneurs.
While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.
In the old 1990s Nike commercials, Mars Blackmon, played by Spike Lee, asks basketball great Michael Jordan, “Is it the shoes?”In a much more serious, disturbing incident, Tyreek Hill, star wide ...
Nazis, but now Kondwani Fidel has helped create a marketing campaign for the brand that celebrates Black Baltimore.
When the NBA uniform contract went to Nike, I got excited. Nike generally has good ideas with uniforms — just look at some of the cool stuff they’ve done with the University of Oregon! But in the era ...
We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...