Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Snoop Dogg, a known Los Angeles Lakers fan, recently claimed to own a shoe worn by Kobe Bryant during his famous 81-point ...

Nike has collaborated with Wu-Tang Clan to roll out a limited edition Dunk sneaker on 31 October, marking its return after 25 ...

Inspired by Super Sentai, Nike & Nigo have partnered to create the Ranger AF3. With the collab’s launch comes a film directed ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

Murray McCory, who founded JanSport while a student at UW and whose lightweight backpack, revolutionized school life for millions of students, died Oct. 7 in Seattle.

Splashy and star-studded advertisements to get Americans to vote are nowhere to be found in this election cycle.

LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

The shoe in that frame is the Kobe AD Mid, that released in 2017." The shoe Snoop had on display was a pair of Nike Kobe AD ...

There’s still a good $10B to $20B a year to be found here—especially as the form factor improves. Continuing trends in optics ...

Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.