FC Barcelona used social media and an email sent to the press to announce its new sponsorship deal with Nike which is ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Andreas Harlow, former vice president and global footwear creative director of Nike’s Jordan Brand, joined the hands-free ...

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

After years of sporadic releases in limited quantities, Nike has finally begun to follow through on its promise of increasing ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Kizik announced it has hired Andreas Harlow as senior vice president of design. For the past three years, Harlow has been the ...

A well-crafted story may be the key to closing a sale, but building a compelling narrative isn’t always straightforward.

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. The post 3 tips for cutting through the DTC noise with marketing data appeared first ...

Ahead of the 2020 election, Nike released a star-studded get-out-the-vote campaign called “You Can’t Stop Our Voice.” The video starts with a mash-up of some of the biggest ...