In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

The man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport through his own stories ...

Ads showcase such exclusive new styles as the Nike Zoom Vomero 5, Jordan 4 RM ... “We’ve also shifted our marketing strategy ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

NIKE, Inc. (NYSE:NKE) designs ... We’re talking disease prediction, hyper-personalized marketing, and automated logistics ...

The study, appearing in the Journal of Marketing, is titled "How Retailers Change Ordering ... This is an example of ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...