In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

who teaches marketing at Arizona State University. After almost a decade of making headlines around the globe, Trump’s “brand ...

Nike is proving to be the king of marketing. After Philadelphia Eagles ‘ Saquon Barkley ‘s topped the NFL ‘s Week 9 ...

Donald Trump's impending White House return poses questions once again about conflicts of interest related to his business ...

NIKE, Inc. (NYSE:NKE) designs ... We’re talking disease prediction, hyper-personalized marketing, and automated logistics ...

On Holding raised its annual sales forecast after beating quarterly revenue estimates on Tuesday, driven by strong holiday ...

China’s e-commerce firms reported an increase in the number of shoppers and a growth in sales for this year’s Singles’ Day ...

Athletes and fans under the age of 30 know Deion Sanders for his television and coaching career. Everyone old enough to ...

Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...