Nike stock is higher Friday after the embattled retailer announced a 32-year company veteran will return as its incoming CEO.

In today's fast-paced digital landscape, rebranding is a powerful tool for companies looking to stay relevant and attract new ...

The trend is dubbed "tenniscore" and has seemingly come from the pandemic and the popularization of pickleball.

Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

While tennis fans savor the last matches of the U.S. Open, a subset of viewers have watched the tournament as a source of ...

Inc. attended the tennis event in New York to see how brands big and small marketed to a record-breaking crowd.

The genesis of Nike Jordan black shoes can be traced back to the iconic partnership between Nike and Michael Jordan in 1984. Jordan, then a rising star in the NBA, sought footwear that would enhance ...

Liverpool's third kit includes a unique twist on the Nike logo, but why has it changed and what is the reason for it? On Tuesday, Liverpool unveiled their brand new third kit for the 2024/25 ...

Liverpool fans have slammed the club's new third kit which bizarrely features a vertical Nike logo. Rather than being horizontal like a traditional Nike-supplied kit, the tick on the Reds' new ...

Liverpool have unveiled their new third kit which features a twist on the iconic Nike logo. The kit is part of Nike’s ‘Together We Rise’ collection, with a notable difference from the ...

The shirt features a white base and is finished with a red trim around the arms and collar and a vertical Nike logo. The kit is completed with black shorts and white shocks. On the reverse of the ...

At some point over the last decade, it became OK — encouraged, even — to sell men’s trousers and shorts featuring a giant logo across the crotch ... collaborations with industry giants such as Supreme ...