"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...
Beyond Tariffs: What Donald Trump’s Election Means For Retailers
Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...
Yahoo7h
Caitlin Clark Just Revealed Her Average Golf Score, And It's Seriously Impressive
"The only downside about the WNBA is during the summer, that's when you golf," she said during an October event with Nike. "I ...
Saquon Barkley's Viral Reverse Hurdle Moment Lands on a Nike T-Shirt
Nike is proving to be the king of marketing. After Philadelphia Eagles ‘ Saquon Barkley ‘s topped the NFL ‘s Week 9 ...
The Source Magazine13h
Reebok Launches ‘Sport is Everything’ Campaign, Celebrating Diverse Athletic Passions Worldwide
The campaign marks Reebok’s steady push back into the sports arena, building on its 2021 announcement to reclaim a strong ...
shots12h
Nike enters the Wu-Tang world
The fashion brand drops a pair of stylish short films loaded with the American hip-hop collective’s lyrics and lore, marking ...
Social Samosa21h
Ads that could have been a hug in the past: Creative heads on childhood ads
Creative folks share the ads they wish they had seen as kids; the characters and stories that could have made them feel seen, included, and inspired growing up.