NIKE, Inc. (NYSE:NKE) designs ... These stocks are handpicked by our research director, Dr. Inan Dogan. • Ad-Free Browsing: ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Alibaba, which operates the Taobao and Tmall e-commerce platforms, said 45 brands – including Apple, Nike, and Chinese ...

Gold rose to prominence in the male-dominated New York graffiti scene with her distinctive claw paw moniker – earning her the ...

Wall Street is already making big bets on what take two for a White House led by Donald Trump will mean for the economy and ...

Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Polen Capital, an investment management company, released its “Polen Focus Growth Strategy” third quarter 2024 investor ...

Creative folks share the ads they wish they had seen as kids; the characters and stories that could have made them feel seen, included, and inspired growing up.

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.

Some of his noted brand endorsements include HBO, Hanes, Dunkin’ Donuts, Bic, Nike, Verizon and PepsiCo ... a few months ...