Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

As the new hardware lineup becomes available in Apple Stores around the world, Apple has shared images of customers trying out the iPhone 16 and other products for the first time.

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.

T-Mobile Chief Executive Mike Sievert says it’s “nonsense” that the iPhone 16 line’s preorder sales are underwhelming.

Staff welcome the first customers to the Apple Store in Regent Street, central London, as the iPhone 16, 16 Plus, 16 Pro, 16 Pro Max go on sale, alongside the Apple Watch series 10, AirPods 4, AirPods Pro 2 and AirPods Max.

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As the highly anticipated sale of the iPhone 16 commenced in India, people showed up outside the Apple stores in Mumbai and Delhi to be the first ones to grab the new series phones of the major tech company.