The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for the ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.

Walmart just dropped its 2024 top toy list. Our shopping experts rounded up our 15 favorite picks, including several Good ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Deal pricing and ...