An analysis of thousands of cognitive tests carried out by chimpanzees finds that the number of spectators influenced their ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

Historically, media buying has been all about scale, even if it meant outrageously false population counts on audience ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

As viewing choices continue to multiply, the use of a ore detailed consumer patterns from large data sets will be beneficial in developing a more targeted media strategy.

The good news for AEW is that Wednesday's "AEW Dynamite" kept its audience from last week. The bad news is that total viewership only saw a marginal increase and came in behind the ratings for ...

Marketing professionals are using AI to analyze audience data and better target the people their clients want to reach at a time when coding and industry-standard programs are becoming more broadly ...

The Weather Network has observed an impressive 94% average increase in its measured audience over a 12-month period for the key demographic age 25-54 years old. The enhanced solution therefore ...

If China’s fertility rate remains on its downward trajectory, for every newborn in the future, six people would die – a trend that threatens to intensify the nation’s demographic crisis ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. You might have recently heard that Maine could face a nearly $1 billion ...