Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

Iowans for Common Sense, a new coalition, is launching an advertising campaign to stop a proposed new casino in Cedar Rapids.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Play9, the UK’s innovative pet brand that launched less than a year ago, has achieved an extraordinary milestone by winning ...

The Peninsula Hotels' first major brand campaign in a decade spotlights the stories of front-line staff in mini-documentaries ...

Visit Florida has announced the state’s largest-ever tourism recovery marketing campaign in response to Hurricanes Helene and ...

IAB Australia published a paper that unpacks “why multi-channel advertising campaigns are more effective at delivering ...

Giving money to prominent celebrities was a theme of the Harris campaign, which gave almost $4 million to Village Marketing ...

More than $50 million poured into the contest between Jared Golden and Austin Theriault, mostly for advertising.

Former New Jersey Gov. Chris Christie (R) said on Sunday he agrees with Rep. Ritchie Torres (D-N.Y.) that the far left helped ...