Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

Iowans for Common Sense, a new coalition, is launching an advertising campaign to stop a proposed new casino in Cedar Rapids.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Play9, the UK’s innovative pet brand that launched less than a year ago, has achieved an extraordinary milestone by winning ...

WASHINGTON (AP) — Elon Musk’s super PAC spent around $200 million to help elect Donald Trump, according to a person familiar ...

Giving money to prominent celebrities was a theme of the Harris campaign, which gave almost $4 million to Village Marketing ...

This year’s Healthcare Marketing Impact Award winners blend innovation with tried-and-true classic strategies.

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

The 2024 AiMCO Awards finalists have been revealed.The announcement:The Australian Influencer Marketing Council (AiMCO) today ...

This year’s Healthcare Marketing Impact Award winners blend innovation with tried-and-true classic strategies.