Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.

Adidas also reached a settlement with rapper Kanye West, who goes by Ye, during the third quarter to end a series of legal ...

Discover how Adidas outperformed rivals in China, growing sales by 9%. Its localised strategies and retro shoe trend helped regain brand momentum.

Gomez has also served as the marketing director for energy drink brand Monster in India and has been associated with the sportswear brand Adidas. Advt His expertise includes marketing, sales ...

From getting the pre-launch adidas Aruku shoes, to Nike footwear customization, here are things you can’t miss ...

Garrett Wilson put Adidas in a peculiar position when he performed his best “Jumpman” impression, a one-handed end zone catch ...

"They took a really big swing with that video where he's calling out the other first signature models," a sports marketing ... in an Adidas commercial—it's something a younger Nike might have ...