Even their marketing pitches summarise the nature of this all-out competition. ‘Impossible is nothing,’ trumpets Adidas. ‘Just do it,’ insists Nike Wherever there’s growth in the sporting goods market ...

The Paris Olympic Games are almost here, and top brands like Nike and Adidas are ready for airtime. So are the underdogs.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Nike has strong fundamentals, but faces volatile profit margins and returns, leading to investor disappointment. Learn why ...

Hill faces challenges like restoring innovation, rebuilding wholesale partnerships, and improving financial performance after ...

The hedge fund billionaire Bill Ackman has bet big on the iconic American brand. His firm, Pershing Square, acquired three ...

Nike chief executive John Donahoe will retire next month in an abrupt leadership change punctuating a period of dour ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

Nike’s outgoing chief executive, John Donahoe, is an Ivy League-educated former tech executive and Bain consultant. The man ...

Phil Knight and other parts of the Nike universe lauded the hiring of Elliott Hill as the sneaker giant’s next chief ...

NBA Twitter is up to its usual antics after Nike's City Edition jerseys for the 2024-2025 season leaked online.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...