Inc. attended the tennis event in New York to see how brands big and small marketed to a record-breaking crowd.

Having been around for more than 70 years, Asics has made a name for itself in the world of sportswear—and it's a name associated with reliable, trusty goods. The brand's sneakers are shining stars; ...

While tennis fans savor the last matches of the U.S. Open, a subset of viewers have watched the tournament as a source of ...

A piece of American tennis heritage isn’t coming back to life—it was never dead, you see—but it is awaking from a slumber.

U.S. men's tennis star Frances Tiafoe has advanced to the 2024 US Open quarterfinals after a close match on Sept. 1 against ...

Nike’s congratulatory post labeling Jannik Sinner as the “nicest guy” in tennis, sparked backlash from the tennis world.

Tony Godsick chats with EIC Dan Roberts. The post Laver Cup Chairman Tony Godsick on the ‘Ryder Cup of Tennis,’ Roger Federer, Nike, Uniqlo appeared first on Front Office Sports.

The trend is dubbed "tenniscore" and has seemingly come from the pandemic and the popularization of pickleball.

No matter how many miles you’re logging, the best Nike walking shoes are both cool and comfortable. Shop the best styles, ...

Naomi Osaka recently flaunted her latest Nike jacket while traveling to Beijing. The Japanese will start her China Open ...

Frances Tiafoe, known for his maximalist style on and off the court, thinks men’s tennis fashion is just getting started.

While tennis fans savour the last matches of the US Open, a subset of spectators and television viewers have watched the year ...