Having been around for more than 70 years, Asics has made a name for itself in the world of sportswear—and it's a name associated with reliable, trusty goods. The brand's sneakers are shining stars; ...

Tony Godsick chats with EIC Dan Roberts. The post Laver Cup Chairman Tony Godsick on the ‘Ryder Cup of Tennis,’ Roger Federer, Nike, Uniqlo appeared first on Front Office Sports.

Inc. attended the tennis event in New York to see how brands big and small marketed to a record-breaking crowd.

A piece of American tennis heritage isn’t coming back to life—it was never dead, you see—but it is awaking from a slumber.

Nike grew into a household name during the 1980s in large part because its partnership with Michael Jordan became one of the most successful brand-athlete connections in history. Four decades ...

Nike’s congratulatory post labeling Jannik Sinner as the “nicest guy” in tennis, sparked backlash from the tennis world.

While tennis fans savor the last matches of the U.S. Open, a subset of viewers have watched the tournament as a source of ...

The trend is dubbed "tenniscore" and has seemingly come from the pandemic and the popularization of pickleball.

Nike just brought back John McEnroe’s 30 ... you’re in the right place. Below are the tennis brands pushing the sport to stylish new frontiers, from born-again household names to next-gen ...

Frances Tiafoe, known for his maximalist style on and off the court, thinks men’s tennis fashion is just getting started.

While it may seem as though Nike is lessening its tennis footprint, it’s mostly standard operating procedure for the brand. It invests in players for a period of time and reevaluates the ...

Osaka is focused on building her brand while remaining true to herself ... others are focused on her Nike tennis shoes. Osaka is literally putting a bow on the kicks she is wearing at the US ...