Investors are hoping that replacing John Donahoe as chief executive will lift its stock price and restore the brand’s cool ...

Nike ( NKE) investors are running with the idea of 32-year insider Elliott Hill returning the sneaker giant to glory as CEO, ...

Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

So it's official, Tiger Woods has cut ties with Nike after a momentous 27-year partnership. Signing at just 19 years old, Woods' legendary Nike sponsorship has not only shaped his career but in turn, ...

Nike's status as a leading blue-chip stock stems from its sustained excellence and robust brand moat—a competitive advantage ...

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand ...

Nike announced plans to toss out its president and CEO John Donahoe, as demand falters for the brand's sneakers.He'll be ...

Nike's recent struggles are real, as sales growth has stalled. The company only grew revenue by 0.3% its last fiscal year ...

Since that peak, Nike's stock is down around 55%. Some of the decline may be warranted because of bad business moves, but ...

The work of Sebastian Herzau, Torsten Mühlback, and Jessi Strixner come together at Filser and Gräf to reflect on ...

Most followed Instagram accounts: With about 1.4 billion monthly active users around the world, Instagram is a huge platform ...

One of the first rules of journalism addresses writers making ‘assumptions,’ which—in this business—is a ‘no-no.’  The most obvious is the ‘assumption’ that the reader knows what you are talking […] ...