It's one of the most catchy and recognizable slogans in the world, but Nike's three-word tag has a sobering truth behind it that not many people know. The words 'Just Do It' were coined in 1988 by ...

With some adjustments, Dan Wieden created one of the most impactful and enduring campaign slogans ever made ... So, why are they still selling? Because Nike’s marketing approach tells us ...

Considering he already wore the all-black Air Force 1s, it’s only right for Las Vegas Raiders interim head coach Antonio Pierce to name-drop the Nike slogan emphatically during his mid-week pres ...

The Nike adverts show Kaepernick with the slogan: "Believe in something. Even if it means sacrificing everything." before accepting. To view this content choose ‘accept and continue’.

Let’s look at an example. Nike’s celebrated slogan “Just do it” had no meaningful translation in Chinese. So instead, the message was transcreated to mean “Use sports” or “Have sport ...

Hill started as an intern and apparel sales representative in 1988 in Memphis, the year the iconic 'Just Do It' slogan was created. Nike's revenue was roughly $1 billion at the time. He has said ...