Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, ...
The Wall Street Journal on MSN19d
A New Era for Pantyhose
Nylons are no longer a staple of office dress codes. But as young consumers embrace tights as a fashion item, brands like L’eggs are seizing the moment.
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...
Cami Téllez, cofounder of Parade underwear, wants to revive this 55-year-old hosiery brand
At Parade, Téllez designed the internet’s favorite underwear. Now she’s bringing some of her very-online playbook to L’eggs. In 2019, Cami Téllez started the underwear company Parade from her dorm ...