Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, ...
The Wall Street Journal on MSN19d
A New Era for Pantyhose
Nylons are no longer a staple of office dress codes. But as young consumers embrace tights as a fashion item, brands like L’eggs are seizing the moment.
ELLE19d
L’eggs Wants to Create the Perfect Tights—With a Little Help From Cami Téllez
Nearly 55 years have passed since the creation of iconic hosiery brand L’eggs. Yes, the same label known for its egg-shaped packaging and for being at the forefront of the working woman’s ...
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...
Business Insider India7d
Gen Z is reimagining the iconic 70s brand L'eggs
More than half a century after L'eggs became a household name, the American hosiery brand is stepping into a new era. This time, with Gen Z in mind. Executive creative director Cami Téllez ...