Apple's generative AI offerings may not be quite as game-changing as the earlier hype implied. However, there's a takeaway ...

While that’s only a sliver of what will end up being the iPhone 16’s total lifetime sales, it provides an important early ...

Apple CEO Tim Cook talked about early iPhone 16 demand and said iOS 18.1 with Apple Intelligence was adopted twice as fast as ...

Wall Street is hyperfocused on Apple's guidance to see if AI features are driving consumer demand for the iPhone 16 lineup.

The Ray-Ban Meta smart glasses have been named one of Oprah's favorite things and are gaining traction: At one point in July, ...

Apple snapped out of a recent iPhone sales slump during its summertime quarter. That's an early sign its recent efforts to ...

Apple aims to monetize Siri through an auction-based platform, potentially generating $3 billion annually by 2026 and $50 ...

Apple Intelligence's phased rollout could lead to "lower upgrade demand." iPad and Mac have expectations of in-line demand ...

Nvidia and Apple, along with software and cloud computing giant Microsoft, have been vying for the title of the world’s most ...

The idea is to use Apple Silicon to power these AI servers, the same chip tech that’s already humming along in Macs and iPads ...

Apple's iPhone 15 soared to the top of global smartphone sales in 2024, marking a new wave of demand for premium tech and flashy features.

Apple has released a free software update that will inject its first dose of artificial intelligence into its iPhone 16 ...