Just Do It - Wikipedia
WEBJust Do It or JDI for short is a trademark of shoe company Nike. Kalin Reeves tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore ’s last words: "Let's do it." [1]
The Origin of Nike's "Just Do It" Slogan | Reader's Digest
WEBSep 6, 2018 · “Just Do It”: It’s evocative. It’s empowering. It leaves no room for excuses. But what Nike fans might not realize is that the phrase is also quite morbid.
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
WEBSep 6, 2023 · The “Just Do It Campaign” was specifically conceived and launched in 1988 to target all Americans regardless of their age, gender, and physical fitness level. The campaign also attempted to position Nike as a fashion brand catering to both professional athletes and ordinary consumers.
Just Do It: How the iconic Nike tagline built a career for the ... - NPR
WEBOct 6, 2022 · Advertising legend Dan Wieden, who created the iconic Nike slogan Just Do It, died last week at the age of 77 — leaving behind a legacy that changed the industry.
‘Just Do It’: The surprising and morbid origin story of Nike’s …
WEBSep 4, 2018 · Colin Kaepernick signed on to be the new face of Nike's “Just Do It,” a legendary slogan that was adapted from an unexpected source.
'Just Do It': The surprising and morbid origin story of Nike's …
WEBSep 4, 2018 · "Just Do It" is Nike's signature slogan, helping to turn a niche brand into a global multibillion-dollar giant and etching the phrase indelibly into the global memory that it's almost ...
True Meaning Behind Nike’s “Just Do It” Slogan - Medium
WEBMay 30, 2024 · Nike’s iconic slogan, “Just Do It,” is more than a catchy tagline — it’s a mantra for overcoming obstacles and taking actions. This simple yet powerful phrase has transcended advertising,...
Unravelling the Brilliance: How Nike's 'Just Do It' Became More …
WEBNov 8, 2023 · Explore the legacy of Nike's 'Just Do It' campaign with our in-depth analysis. Uncover the marketing strategies, design brilliance, and cultural impact that solidified Nike's place in history. Learn key lessons that can revolutionise your branding approach.
The history of ‘Just Do It’ – Nike’s longest-running campaign
WEB4 days ago · The ‘Just Do It’ campaign: A quick history lesson. Given the global phenomenon that this campaign was to become, it’s hard to imagine that the tagline was no more than a rushed addition to a TV advert. It’s even harder to believe that the words themselves were inspired by the final words of Gary Gilmore, a convicted murderer: ‘Let’s ...
How Nike's "Just Do It" Slogan Turned the Brand Into a ... - Complex
WEBAug 17, 2015 · Learn more about the history of Nike's iconic "Just Do It" slogan with this article by the brand's former Director of Marketing Insights & Planning.
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